Media Buying

Use Case:
Offshore Media Buyers Driving 24/7 Ad Optimization & Scalable Performance Marketing

Client Industry

eCommerce/ Lead Generation / Performance Marketing

Location

United States + Global Campaign Reach

Remote Talent Role

Media Buyers (Philippine-Based Team)

Work Shift

Mixed Shifts (PH Day and Night — covering U.S. time zones + 24/7 campaign oversight)

Platform Used

RedTrack.io, Facebook Ads Manager, SwipeKit, Meta Ads Library, Canva, CapCut

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Challenge

A fast-scaling digital marketing team was running high-volume paid campaigns across Facebook, Google, and native platforms. With aggressive ROAS and CPL goals, they struggled to keep up with:

Creative testing
Campaign launches and scaling
Ad performance monitoring
Reporting and optimization
Daily media buying admin and platform management
‍

U.S.-based buyers were spending too much time on tactical execution instead of strategic scaling and offer testing.

The Solution

The company onboarded a dedicated team of three offshore Media Buyers from the Philippines through SourcePH to handle end-to-end campaign management, ad creative testing, and performance monitoring.

Key Responsibilities Included:

Launching and managing ad campaigns inside RedTrack and Facebook Ads Manager
Editing and testing 5–10 creatives daily (video + static)
Using SwipeKit & Ads Library to monitor competitors and draw inspiration
Monitoring CTR, hold rate, hook rate, CPC, and ROI in RedTrack
Reporting live ad status (on/off), budget pacing, and results to the U.S. team
Adjusting bids, audiences, and budgets based on real-time data
Collaborating on testing strategy, asset iteration, and offer refinement

Global Ad Operations with Round-the-Clock Support

The team ran a hybrid shift model, enabling:

PH night-shift coverage to support U.S. daytime launches and optimizations
PH day-shift continuity to handle overnight pacing, reports, creative edits, and prep for the next day
Full-cycle campaign execution while the U.S. slept — ensuring 24/7 ad management with zero downtime

Impact & Business Outcome

70% faster creative testing velocity (from concept to launch)
35% lower cost per purchase through real-time optimizations
100% increase in campaign coverage hours (24/7 vs. 8–10 hr U.S. workday)
Enabled U.S. buyers to focus on strategy, offer testing, and scaling, not platform execution
Each PH media buyer cost just 25% of a U.S.-based equivalent — enabling 4x the team for the same budget

What the Offshore Assistant Says

“Before we partnered with SourcePH, we were limited by bandwidth. Now, we launch faster, test more, and catch issues in real time—day or night. The PH media buyers have become a key part of our revenue engine.”

— Head of Performance Marketing, U.S.-Based eCommerce Brand

Also Ideal For

Ad networks scaling offers across paid channels
Lead gen companies running high-volume Facebook or native traffic
Brands or agencies needing creative testing at speed and scale
DTC companies looking to reduce CAC and scale profitably

Ready to Scale Your Media Buying Team 24/7 — at ¼ the Cost?

SourcePH connects you with trained, responsive, performance-focused media buyers who help you move faster, test smarter, and grow revenue — without the heavy U.S. overhead.

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Use Case: Offshore Media Buyers Driving 24/7 Ad Optimization & Scalable Performance Marketing

Ready to Scale Your Media Buying Team 24/7 — at ¼ the Cost?

Use Case:
Offshore Media Buyers Driving 24/7 Ad Optimization & Scalable Performance Marketing